The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
Ogilvy Group
Client
Title
Category
Award
Points
The 2008 China Earthquake
Agency: Ogilvy & Mather / Singapore
Client: Twitter
Category: Consumer - Collateral / Posters - Single
Points: 25.0
The Osama Bin Laden Raid
Agency: Ogilvy & Mather / Singapore
Client: Twitter
Category: Consumer - Collateral / Posters - Single
Points: 25.0
The Birth of the Royal Baby
Agency: Ogilvy & Mather / Singapore
Client: Twitter
Category: Consumer - Collateral / Posters - Single
Points: 25.0
First on Twitter
Agency: Ogilvy & Mather / Singapore
Client: Twitter
Category: Consumer - Collateral / Posters - Campaign
Points: 25.0
It Happens Here
Agency: Ogilvy & Mather / London
Client: 28 Too Many
Category: Non-Profit - Publications / Publications
Points: 25.0
Mein Kampf - Against Racism
Agency: Ogilvy Germany /
Client: Gesicht Zeigen! Association For A Cosmopolitan, Liberal-Minded Germany
Category: Non-Profit - Collateral / Collateral
Points: 25.0
The 2008 China Earthquake
Agency: Ogilvy & Mather / Singapore
Client: Twitter
Category: Craft - Art Direction / Art Direction
Points: 25.0
The Osama Bin Laden Raid
Agency: Ogilvy & Mather / Singapore
Client: Twitter
Category: Craft - Art Direction / Art Direction
Points: 25.0
The Birth of the Royal Baby
Agency: Ogilvy & Mather / Singapore
Client: Twitter
Category: Craft - Art Direction / Art Direction
Points: 25.0
#MyFutureIsMineToSave
Agency: Ogilvy & Mather,Taipei / Taipei city
Client: Far EasTone Telecommunications Company
Category: CSR - Brands, Products & Services / Brands, Products & Services
Points: 25.0
Beauty Tips by Reshma
Agency: Ogilvy & Mather / Mumbai, India
Client: Make Love Not Scars
Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Points: 25.0
The Shape of Imagination
Agency: Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore
Client: LEGO
Category: Consumer - Collateral Design / P.O.P. & In-Store - Single
Points: 15.0
Blockbuster Box
Agency: Ogilvy & Mather Group HK / Hong Kong + Brand Union HK / Hong Kong
Client: Pizza Hut
Category: Innovation - Package Design / Package Design
Points: 15.0
The Softtest
Agency: Ogilvy & Mather / Singapore
Client: Unilever
Category: Consumer - Online / Short Form Videos
Points: 15.0
Breathless Choir
Agency: Ogilvy & Mather / London
Client: Philips
Category: Consumer - Other Branded Content / Custom Content
Points: 15.0
#MakeYouHappen
Agency: Ogilvy / New York
Client: Philips Norelco
Category: CSR - Branded Online / Branded Online
Points: 15.0
Museum of Feelings
Agency: Ogilvy & Mather / Chicago + Radical Media / New York
Client: Glade
Category: Consumer - Architecture / Architecture
Points: 15.0
Security Moms
Agency: Ogilvy Brasil / São Paulo + Academia de Filmes / São Paulo + Jamute / São Paulo
Client: Sport Clube do Recife
Category: CSR - Experiential Advertising / Experiential Advertising
Points: 15.0
Museum of Feelings
Agency: Ogilvy & Mather / Chicago + Radical Media / New York
Client: Glade
Category: Innovation - Brand Transformation / Brand Transformation
Points: 15.0
Volkswagen "Moments"
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa
Category: Consumer - Television / Budget Under $100K - Single
Points: 15.0
Volkswagen "The Car That Takes You Places"
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa
Category: Consumer - Magazine / Full Page or Spread - Campaign
Points: 15.0
First on Twitter
Agency: Ogilvy & Mather / Singapore
Client: Twitter
Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Points: 15.0
It Happens Here
Agency: Ogilvy & Mather / London
Client: 28 Too Many
Category: Non-Profit - Collateral / Collateral
Points: 15.0
It Happens Here
Agency: Ogilvy & Mather / London
Client: 28 Too Many
Category: Craft - Art Direction / Art Direction
Points: 15.0
Back off Radio
Agency: Geometry Global / Dubai + Memac Ogilvy / Dubai
Client: Roads And Transport Authority
Category: Innovation - Innovation in Radio / Innovation in Radio
Points: 15.0
The Tweeting Pothole
Agency: P4 Ogilvy & Mather / Panama
Client: Medcom
Category: CSR - Branded Social Campaign / Branded Social Campaign
Points: 15.0
The Tweeting Pothole
Agency: P4 Ogilvy & Mather / Panama
Client: Medcom
Category: Innovation - Innovation in Social Media / Innovation in Social Media
Points: 15.0
The Tweeting Pothole
Agency: P4 Ogilvy & Mather / Panama
Client: Medcom
Category: CSR - Brands, Products & Services / Brands, Products & Services
Points: 15.0
Define the Difference
Agency: Ogilvy Group Thailand / Bangkok
Client: Noble Development Public
Category: Consumer - Collateral Design / Promotional Items - Single or Series
Points: 10.0
Blockbuster Box
Agency: Ogilvy & Mather Group HK / Hong Kong + Brand Union HK / Hong Kong
Client: Pizza Hut
Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Points: 10.0
Mums and Maids
Agency: Ogilvy & Mather / Singapore + Hogarth & Ogilvy / Singapore
Client: TWC2
Category: Consumer - Online / Short Form Videos
Points: 10.0
SmartBowl
Agency: Ogilvy Germany / Düsseldorf
Client: Fressnapf Tiernahrungs
Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Points: 10.0
SOS Network
Agency: Ogilvy & Mather Group HK / Hong Kong
Client: Maxis Berhad
Category: CSR - Physical / Digital / Physical / Digital
Points: 10.0
SmartBowl
Agency: Ogilvy Germany / Düsseldorf + Dreikant GbR / Köln + Solute Elektronik GmbH / Köln
Client: Fressnapf Tiernahrungs
Category: Innovation - Brand Transformation / Brand Transformation
Points: 10.0
Task for Toys
Agency: Ogilvy & Mather / Singapore + Make Studios / Singapore
Client: Toys R Us
Category: Consumer - Digital / Mobile
Points: 10.0
Le Big Swim
Agency: Ogilvy & Mather / London
Client: Heineken
Category: Consumer - Digital / Social Media & Viral Marketing
Points: 10.0
Mums and Maids
Agency: Ogilvy & Mather / Singapore
Client: TWC2
Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Points: 10.0
Yellow
Agency: Ogilvy & Mather / Bogotá
Client: Ecofill Ink Cartridges
Category: Consumer - Newspaper / Full Page or Spread - Single
Points: 10.0
Yellow
Agency: Ogilvy & Mather / Bogotá
Client: Ecofill Ink Cartridges
Category: Consumer - Collateral / Posters - Single
Points: 10.0
Celebs
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: IMYTEC
Category: Consumer - Collateral / Posters - Campaign
Points: 10.0
Rabbit Race
Agency: Ogilvy Germany /
Client: Media Markt Management
Category: Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Points: 10.0
The HIV Positive Poster
Agency: Ogilvy Brasil / São Paulo
Client: GIV
Category: Non-Profit - Publications / Publications
Points: 10.0
Lucozade Energy Drink - Night Before the Project
Agency: Ogilvy & Mather / Johannesburg + Ogilvy & Mather South Africa / Johannesburg
Client: Lucozade
Category: Consumer - Advertising - Single / Advertising - Single
Points: 10.0
My Last Day
Agency: Ogilvy & Mather / Amsterdam
Client: Amnesty International The Netherlands
Category: Non-Profit - Public Awareness - Single / Public Awareness - Single
Points: 10.0
Security Moms
Agency: Ogilvy Brasil / São Paulo + Academia de Filmes / São Paulo + Jamute / São Paulo
Client: Sport Clube do Recife
Category: Consumer - Brands, Products & Services / Events & Experiential
Points: 10.0
Philips LED Day Light - Storm
Agency: Ogilvy & Mather India / Gurgaon
Client: Philips India
Category: Consumer - Collateral Design / Posters - Single
Points: 5.0
IKEA. It?s that affordable.
Agency: Memac Ogilvy & Mather / Dubai + Memac Ogilvy & Mather / Jeddah
Client: IKEA
Category: Consumer - Collateral Design / Posters - Series
Points: 5.0
The Floating Bottles
Agency: Ogilvy Germany /
Client: Coca-Cola
Category: Consumer - Collateral Design / P.O.P. & In-Store - Single
Points: 5.0
Handle on Hygiene
Agency: Geometry Global / Dubai + Memac Ogilvy / Dubai
Client: Unilever
Category: Consumer - Collateral Design / P.O.P. & In-Store - Single
Points: 5.0
Define the Difference
Agency: Ogilvy Group Thailand / Bangkok
Client: Noble Development Public
Category: Consumer - Collateral Design / P.O.P. & In-Store - Series
Points: 5.0
Client:
Twitter
Title:
The 2008 China Earthquake
Category:
Consumer - Collateral / Posters - Single
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Twitter
Title:
The Osama Bin Laden Raid
Category:
Consumer - Collateral / Posters - Single
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Twitter
Title:
The Birth of the Royal Baby
Category:
Consumer - Collateral / Posters - Single
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Twitter
Title:
First on Twitter
Category:
Consumer - Collateral / Posters - Campaign
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
28 Too Many
Title:
It Happens Here
Category:
Non-Profit - Publications / Publications
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Gesicht Zeigen! Association For A Cosmopolitan, Liberal-Minded Germany
Title:
Mein Kampf - Against Racism
Category:
Non-Profit - Collateral / Collateral
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Twitter
Title:
The 2008 China Earthquake
Category:
Craft - Art Direction / Art Direction
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Twitter
Title:
The Osama Bin Laden Raid
Category:
Craft - Art Direction / Art Direction
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Twitter
Title:
The Birth of the Royal Baby
Category:
Craft - Art Direction / Art Direction
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Far EasTone Telecommunications Company
Title:
#MyFutureIsMineToSave
Category:
CSR - Brands, Products & Services / Brands, Products & Services
Award:
2016 Public Relations Gold Pencil
Points:
25.0
Client:
Make Love Not Scars
Title:
Beauty Tips by Reshma
Category:
Non-Profit - Brands, Products & Services / Brands, Products & Services
Award:
2016 Public Relations Gold Pencil
Points:
25.0
Client:
LEGO
Title:
The Shape of Imagination
Category:
Consumer - Collateral Design / P.O.P. & In-Store - Single
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Pizza Hut
Title:
Blockbuster Box
Category:
Innovation - Package Design / Package Design
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Unilever
Title:
The Softtest
Category:
Consumer - Online / Short Form Videos
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Philips
Title:
Breathless Choir
Category:
Consumer - Other Branded Content / Custom Content
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Philips Norelco
Title:
#MakeYouHappen
Category:
CSR - Branded Online / Branded Online
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Glade
Title:
Museum of Feelings
Category:
Consumer - Architecture / Architecture
Award:
2016 Responsive Environments Silver Pencil
Points:
15.0
Client:
Sport Clube do Recife
Title:
Security Moms
Category:
CSR - Experiential Advertising / Experiential Advertising
Award:
2016 Cross-Platform Silver Pencil
Points:
15.0
Client:
Glade
Title:
Museum of Feelings
Category:
Innovation - Brand Transformation / Brand Transformation
Award:
2016 Cross-Platform Silver Pencil
Points:
15.0
Client:
Volkswagen South Africa
Title:
Volkswagen "Moments"
Category:
Consumer - Television / Budget Under $100K - Single
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
Volkswagen South Africa
Title:
Volkswagen "The Car That Takes You Places"
Category:
Consumer - Magazine / Full Page or Spread - Campaign
Award:
2016 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Twitter
Title:
First on Twitter
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Award:
2016 Print & Outdoor Silver Pencil
Points:
15.0
Client:
28 Too Many
Title:
It Happens Here
Category:
Non-Profit - Collateral / Collateral
Award:
2016 Print & Outdoor Silver Pencil
Points:
15.0
Client:
28 Too Many
Title:
It Happens Here
Category:
Craft - Art Direction / Art Direction
Award:
2016 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Roads And Transport Authority
Title:
Back off Radio
Category:
Innovation - Innovation in Radio / Innovation in Radio
Award:
2016 Radio Silver Pencil
Points:
15.0
Client:
Medcom
Title:
The Tweeting Pothole
Category:
CSR - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Silver Pencil
Points:
15.0
Client:
Medcom
Title:
The Tweeting Pothole
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Award:
2016 Social Media Silver Pencil
Points:
15.0
Client:
Medcom
Title:
The Tweeting Pothole
Category:
CSR - Brands, Products & Services / Brands, Products & Services
Award:
2016 Public Relations Silver Pencil
Points:
15.0
Client:
Noble Development Public
Title:
Define the Difference
Category:
Consumer - Collateral Design / Promotional Items - Single or Series
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
Pizza Hut
Title:
Blockbuster Box
Category:
Craft - Illustration - Single or Series / Illustration - Single or Series
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
TWC2
Title:
Mums and Maids
Category:
Consumer - Online / Short Form Videos
Award:
2016 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Fressnapf Tiernahrungs
Title:
SmartBowl
Category:
Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Award:
2016 Intellectual Property Bronze Pencil
Points:
10.0
Client:
Maxis Berhad
Title:
SOS Network
Category:
CSR - Physical / Digital / Physical / Digital
Award:
2016 Intellectual Property Bronze Pencil
Points:
10.0
Client:
Fressnapf Tiernahrungs
Title:
SmartBowl
Category:
Innovation - Brand Transformation / Brand Transformation
Award:
2016 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Toys R Us
Title:
Task for Toys
Category:
Consumer - Digital / Mobile
Award:
2016 Direct Bronze Pencil
Points:
10.0
Client:
Heineken
Title:
Le Big Swim
Category:
Consumer - Digital / Social Media & Viral Marketing
Award:
2016 Direct Bronze Pencil
Points:
10.0
Client:
TWC2
Title:
Mums and Maids
Category:
Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Award:
2016 Direct Bronze Pencil
Points:
10.0
Client:
Ecofill Ink Cartridges
Title:
Yellow
Category:
Consumer - Newspaper / Full Page or Spread - Single
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Ecofill Ink Cartridges
Title:
Yellow
Category:
Consumer - Collateral / Posters - Single
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
IMYTEC
Title:
Celebs
Category:
Consumer - Collateral / Posters - Campaign
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Media Markt Management
Title:
Rabbit Race
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
GIV
Title:
The HIV Positive Poster
Category:
Non-Profit - Publications / Publications
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Lucozade
Title:
Lucozade Energy Drink - Night Before the Project
Category:
Consumer - Advertising - Single / Advertising - Single
Award:
2016 Radio Bronze Pencil
Points:
10.0
Client:
Amnesty International The Netherlands
Title:
My Last Day
Category:
Non-Profit - Public Awareness - Single / Public Awareness - Single
Award:
2016 Radio Bronze Pencil
Points:
10.0
Client:
Sport Clube do Recife
Title:
Security Moms
Category:
Consumer - Brands, Products & Services / Events & Experiential
Award:
2016 Public Relations Bronze Pencil
Points:
10.0
Client:
Philips India
Title:
Philips LED Day Light - Storm
Category:
Consumer - Collateral Design / Posters - Single
Award:
2016 Design Merit Award
Points:
5.0
Client:
IKEA
Title:
IKEA. It?s that affordable.
Category:
Consumer - Collateral Design / Posters - Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Coca-Cola
Title:
The Floating Bottles
Category:
Consumer - Collateral Design / P.O.P. & In-Store - Single
Award:
2016 Design Merit Award
Points:
5.0
Client:
Unilever
Title:
Handle on Hygiene
Category:
Consumer - Collateral Design / P.O.P. & In-Store - Single
Award:
2016 Design Merit Award
Points:
5.0
Client:
Noble Development Public
Title:
Define the Difference
Category:
Consumer - Collateral Design / P.O.P. & In-Store - Series
Award:
2016 Design Merit Award
Points:
5.0
